Hertz Data Shows Road Trips Will Dominate Fall Travel as Millennials Fuel the Trend
Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling
Fall travel is shaping up to be a season of the open road. New survey data from Hertz shows nearly half of U.S. adults (46%) plan to travel this fall, with road trips significantly outpacing air travel.
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Nearly 60% of travelers plan to drive to their destination, compared with just 28% whose trip requires a domestic flight. Millennials are leading the trend, proving nearly four times more likely than Baby Boomers to use a rental car as their primary mode of transportation this fall, and combined rental car usage among Gen Z and Millennials far outpaces Boomers – a sign that these generations are choosing the flexibility of a rental over rigid flight itineraries.
