News, revealed in an earnings call, about Palantir and USA Today sparked debate. (Photo by INA FASSBENDER / AFP via Getty Images)
The most heated AI data fight in America media is happening inside the nation’s largest newspaper chain started with a Palantir announcement. Per Yahoo, on an August 6th earnings call, USA Today Co. chair Mike Reed told investors that company is working with AI and analytics firm Palantir to build a common intelligence layer on top of its audience data aimed at driving faster monetization across subscriptions, advertising and commerce.
The journalists who work there found out the same way investors did. Within days, more than 800 unionized journalists and media workers represented by the NewsGuild-CWA demanded the company end the deal immediately per Common Dreams.
What That Palantir Data Reveals About You
Reader data is the behavioral record a publisher collects as you move through its sites. Every article you open, how long you stay, what you click, which subscription offer you ignore and which one you accept is used as data to drive decisions.
