As people spend more time and money on live entertainment, companies are giving them more ways to pay up for a better experience.
As people spend more time and money on live entertainment, companies are giving them more ways to pay up for a better experience.
Why it matters: Premium experiences can not only increase what each attendee spends but also attract more customers overall.
Axios Media Inc., 2026
The decline of appointment viewing has created a higher premium for events that can bring groups together for shared experiences.
Events can attract huge audiences around a single moment in a media world that's increasingly fragmented.
Artists are experimenting with ways to keep at least some tickets affordable.
Sports are one of the most lucrative forms of live entertainment, thanks to the extraordinary media rights fees they command.
To expand margins and compete with Netflix, traditional media companies are looking to streamline their services and bundle them.
Years of rising prices have changed the equation on how much to spend on sports tickets, dining and entertainment
