As online attention gets harder to capture, brands are investing more in live.
A man living in a billboard as a part of a Netflix promotion for "The Last House" on Aug. 7 in Los Angeles. Photo: Gina Ferazzi / Los Angeles Times via Getty Images
As online attention gets harder to capture, brands are investing more of their ad budgets against in-person events and experiences.
Why it matters: Out-of-home advertising can't be blocked, turned off, skipped or swiped past. In fact, people will actively share it online.
Axios Media Inc., 2026
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