China’s Dongfeng claims its new Voyah S electric SUV drove upside down in a tunnel in Wuhan.
The stunt recreates one of the most controversial ads of the 2010s.
Sixteen years ago, Mercedes-Benz claimed its SLS AMG supercar looped inside a tunnel—with Michael Schumacher at the wheel.
Selling cars in China’s extremely competitive market is very hard. New models debut on a weekly basis, so companies need to get creative when promoting their new offerings. And that’s exactly what state-owned Dongfeng did recently to boost sales of its new Voyah Passion S electric SUV, which looks suspiciously like the Ferrari Purosangue.
The company recreated one of the most controversial ads of the 2000s, where Michael Schumacher supposedly drove a Mercedes-Benz SLS AMG upside down inside a tunnel. In theory, the stunt can happen, but Mercedes landed in hot water after releasing the first version of the video with one driver, and then re-releasing it with Schumacher.
