Samsung says its Galaxy Z Fold8 series, released last month, posted record orders. Chris Whiteoak / The NationalShow caption: Samsung says its Galaxy Z Fold8 series, released last month,…Phone makers prioritise value over shipment volumes to maintain profitability, report finds
Samsung held a 39 per cent Middle East smartphone market share in Q2 2026, shipping 4.1 million units, up from 34 per cent a year earlier.
The US-Iran war has disrupted regional logistics and supply chains, forcing manufacturers to prioritise profitability over shipment volumes.
Mid-range phones priced between $300 and $800 were the quarter's strongest performers, with shipments growing 16 per cent annually.
Entry-level smartphone shipments fell 42 per cent as companies struggled to balance pricing pressures with ongoing supply chain challenges.
