August 14 2026
A man lived in a real billboard 30 feet above Sunset Boulevard to promote the streamer’s Greta Lee-starring thriller
Angelenos stuck in Sunset Boulevard gridlock are accustomed to seeing billboards selling them a movie, TV show or the next big streaming release. But for the campaign promoting The Last House, Netflix’s new sci-fi thriller, the megastreamer swapped the standard glossy poster for something considerably harder to scroll past: a real, live human being.
For three days, a performer “inhabited” a fully furnished living room constructed inside a billboard 30 feet above the intersection of Sunset Boulevard and Selma Avenue in Hollywood, attempting to maintain a sense of normalcy while “stuck” in his elevated, enclosed home. Communicating with commuters and passersby below via whiteboard, he served as an effective nod to the isolation of the film’s central family — starring Greta Lee and Wagner Moura — sealed inside their home with their two kids and no way out. Beneath the window, a scrawled tagline eerily asked passersby, “How long can you survive?”
The bit was catnip for the city’s news apparatus. CBS LA flew aerial footage over the living room and stationed reporters on the sidewalk below; NBC4 and KTLA chased their own angles; and the crime-and-emergency alert app Citizen pushed a notification about a man trapped in a billboard — drawing at least one curious bystander over to gawk. The performer, later identified as LA-based actor and producer Nathan Shoop, spent his stint waving, sending desperate messages through his whiteboard and, at one point, eating cereal in a bathrobe high above the traffic.
