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The new Chips Deluxe Crunch cookie is currently available at Walmart for $5.17, with a broader retail rollout planned
Keebler has teamed up with the Crunch bar brand to launch a new cookie that combines a chocolate chip base with a milk chocolate coating and Crunch's signature crispy rice pieces.
The product, called the Chips Deluxe Crunch cookie, joins Keebler's Chips Deluxe line, a collection of chocolate chip-style cookies, according to Allrecipes. Walmart $WMT is selling the cookie at $5.17, a price that could differ from store to store. Keebler intends to expand distribution to additional retailers over the next several months, according to Allrecipes.
Early consumer reaction has been positive. On social media, a user going by @snackolater praised the cookies as "delicious" and said they were "so chocolatey with that crunch of the rice krispies," according to Allrecipes. Commenters on the post echoed that assessment, with some calling the product "so good."
