Just in Time is capitalising on strong consumer spending in the watch segment, particularly in the ‘bridge to premium’ category
Multi-brand watch retailer, Just in Time, which recently hit the 100th store milestone, is aiming to ramp up its retail footprint as it is eyeing revenues of ₹1000 crore by FY27-end.The company, which has been focusing on the top 20 cities, said it is looking at widening its retail footprint in newer markets while continuing to deepen presence in existing cities.Ronak Shah, CEO, Just in Time told businessline, “We have been focused on company-owned and company-operated model, which gives us a big leverage in offering the best customer experience. Opening the 100th store has been a key milestone for us. We are now looking at doubling down on our retail footprint and we plan to add another 100 stores.” He added that the company has been adding 35-45 stores annually.Currently, the company has a strong presence in about 20 top cities. “We are looking at entering untapped cities and states and believe 200 stores-mark will give us a significant presence across the country,” he added.Discretionary spendsThe expansion comes at a time when discretionary spends on segments such as watches have continued to be resilient in recent times unlike some other categories.“We have been growing our revenues at 35-38 per cent annually, which is ahead of industry growth rate. We aim to touch ₹1,000 crore revenue mark by FY 27-end. Even looking at July growth trends, we believe we are on track to achieve our targets,” Shah noted.Talking about the demand trends, Shah said, the company has built a strong presence in the ‘bridge to premium’ segment. “We believe the ‘bridge to premium’ segment will continue to see strong demand amidst rising consumer aspirations. In terms of price point matrix it is between ₹10,000 to ₹2 lakh and we believe that is the sweet spot,” he added.Responding to a query on IPO plans, Shah said, “It is definitely on the cards but we do not have a finalised timeline yet. But we are working on making the organisation more efficient to be ready for the public markets.”Published on August 14, 2026
