Meta announced it’s rolling out a new feature for WhatsApp users in the fight against scammers.
Scam Alert is an optional beta feature that uses an on-device machine-learning model to flag likely scam messages from people who are not in a user’s contacts.
The Scam Alert feature arrives as scammers increasingly use WhatsApp for impersonation, fake jobs, fake sales, investment fraud, romance baiting, malicious links, and payment requests. These campaigns often begin on another platform before moving victims into a private chat, where criminals can apply pressure and build trust.
Once enabled, Scam Alert downloads a machine-learning model to the device and examines incoming messages from non-contacts for patterns associated with scams. WhatsApp says the model uses linguistic signals and conversational structure learned from scam conversations previously reported by users.
It is a meaningful new defensive layer, but it will not block anything. Instead, it alerts the user to stop and think carefully before engaging with the sender.
