Royal Salt Rewards Consumers, Crowns 20 Millionaires
Raheem Akingbolu
Royal Salt Limited, makers of Mr. Chef Salt, has concluded its nationwide Mr. Chef Market Runz to 20 Millionaires ampaign, rewarding more than 520 Nigerians through one of its largest consumer engagement initiatives to date.
The campaign culminated in a grand finale in Lagos, where 20 lucky consumers were each presented with N1 million, amounting to a total of N20 million in grand prizes. The winners received their ceremonial cheques in the presence of Royal Salt Ltd management, key distributors of Mr Chef Salt, media organisations, agency partners, and guests.
Beyond the grand prize winners, the campaign delivered value to hundreds of Nigerians throughout its duration. Over a 12-week campaign period, more than 500 consumers across the country were rewarded with N10,000 and N5,000 cash prizes on radio and social media after correctly answering the Mr. Chef Market Runz Trivia questions aired on five WAZOBIA FM stations and published across the brand’s digital platforms.
