Ecuador National Police, Ecuadorian police remove alleged bricks of cocaine from a truck in Carchi, Ecuador. Photo credit: Ecuador National Police

Ecuadorian police have seized 369kg of cocaine from a truck near the Colombian border, with the packages bearing the image of Norwegian football star Erling Haaland.

CNN reported on Thursday that anti-narcotics officers recovered the cocaine on Wednesday after acting on an anonymous tip and stopping a suspicious truck on the Pan-American Highway.

A police statement said the officers discovered 370 packages of cocaine concealed in a false compartment of the truck, leading to the arrest of the driver.

Police footage released after the operation showed the packages carrying stickers featuring Haaland, who emerged as one of the standout players at the 2026 FIFA World Cup after scoring seven goals in four matches.