Shiprocket has entered the third and final day of bidding with strong investor interest and a bullish grey market signal. With its shares trading at a 38% premium in the grey market over the upper issue price of Rs 97, market sentiment points to a potentially strong listing.Analysts have also maintained a 'SUBSCRIBE' recommendation on the IPO, citing Shiprocket's strong positioning to tap into India's rapidly expanding e-commerce ecosystem.India's leading e-commerce enablement platform, Shiprocket received a solid response on Day 2, with the overall issue subscribed 3.16 times against the 9.44 crore shares on offer. The retail portion stood out, attracting 9.77 times subscription against the 1.73 crore shares reserved for retail investors.Backed by marquee investors such as Temasek and Eternal, Shiprocket aims to raise Rs 1,617.59 crore through the public issue. The IPO is priced in the range of Rs 92 to Rs 97 per equity share.Shiprocket has already raised Rs 727.41 crore from anchor investors ahead of the IPO. The company allotted 7.50 crore equity shares at Rs 97 apiece, the upper end of the price band. Notably, 66.76% of the anchor allocation, or 5 crore shares, was picked up by 13 domestic mutual funds through 31 schemes. The strong participation underscores significant institutional interest in the IPO.Also Read: Can Lalithaa Jewellery Mart IPO deliver long-term growth for high-risk investors?The basis of allotment is expected to be finalised on August 17, with Shiprocket shares scheduled to list on the NSE and BSE on August 19, 2026.The IPO comprises a fresh issue of 9.13 crore equity shares worth Rs 885.60 crore and an offer for sale (OFS) of 7.55 crore shares valued at Rs 731.98 crore. The OFS will see a mix of institutional and individual shareholders offload their holdings. LR India Fund I SARL.l.SICAV-RAIF is expected to be the largest selling shareholder, with estimated proceeds of Rs 258.49 crore, followed by Arvind Ltd., which is expected to realise around Rs 161 crore.Shiprocket's co-founders, Gautam Kapoor and Saahil Goel, are also participating in the OFS and are each expected to realise approximately Rs 144 crore from the share sale. Meanwhile, Tribe Capital III LLC-Series 1 is estimated to receive around Rs 120 crore.For retail investors, the minimum investment at the upper end of the price band is Rs 14,938, requiring a minimum bid of 154 shares.Axis Capital Ltd. is the book-running lead manager for the issue, while KFin Technologies Ltd. is acting as the registrar.Shiprocket IPO Subscription StatusOn Day 2, the Shiprocket IPO received a strong response from investors, with the overall issue subscribed 3.16 times against the 9.44 crore shares on offer.Retail investors led the subscription activity, with the Retail Individual Investors (RIIs) category subscribed 9.77 times against the 1.73 crore shares reserved for them.The Non-Institutional Investors (NIIs) category was subscribed 4.84 times, with bids received for nearly five times the 2.60 crore shares on offer. Meanwhile, Qualified Institutional Buyers (QIBs) subscribed to 3% of their reserved portion, against the 5.09 crore shares earmarked for the category.Shiprocket IPO GMP TodayShiprocket's grey market premium (GMP) continues to signal strong investor sentiment. The IPO GMP currently stands at Rs 37 per share, representing a premium of around 38% over the upper end of the IPO price band of Rs 97.At the current GMP, Shiprocket's estimated listing price is around Rs 134 per share, indicating a potential listing gain of approximately 38% over the upper issue price, if the grey-market trend holds.Also Read: LEAP India shares to list today. Check GMP ahead of debutHow Shiprocket Plans to Use IPO ProceedsShiprocket plans to deploy the net proceeds towards strengthening its technology platform, expanding operations, and accelerating growth initiatives. The company has earmarked Rs 294 crore for marketing and brand-building activities, while Rs 211 crore will be invested in enhancing technology infrastructure and capabilities across its emerging and core business segments.Around Rs 210 crore will be utilised for repayment or prepayment of certain borrowings, including accrued interest. The remaining funds will be directed towards potential inorganic growth opportunities, including unidentified acquisitions, along with general corporate purposes.About ShiprocketShiprocket is a technology-led e-commerce enablement platform that helps businesses manage online and offline commerce through an integrated suite of solutions. The company supports merchants with shipping, checkout, payments, fulfilment, cross-border trade, and customer experience tools.The company began as a shipping-focused platform, helping businesses simplify logistics through features such as automated pickups, shipment tracking, secure deliveries, weight verification, and faster cash-on-delivery settlements. Over the years, it has expanded into a broader commerce ecosystem.Its offerings now include fulfilment centres, cargo and heavy logistics solutions, omnichannel commerce through Shiprocket Omuni, international shipping support with customs assistance, advertising and marketing services, checkout and payment solutions, business financing, hyperlocal delivery, and other merchant-focused tools.As of the six months ended September 30, 2025, Shiprocket served more than 1,45,000 active merchants who processed over 97 million transactions and reached more than 42 million customers. The platform recorded a repeat customer rate of 64.56%, highlighting strong merchant engagement.The company caters to businesses across segments and sizes, including more than 8,500 high-volume "Power Merchants."What Analysts Say About the Shiprocket IPOAditya Birla Money Research: SubscribeAditya Birla Money Research has recommended subscribing to the Shiprocket IPO, pointing to the company's leadership in India's commerce enablement ecosystem, scalable merchant base, improving operating leverage, and multiple monetisation opportunities.The brokerage highlighted Shiprocket's presence across shipping, fulfilment, cross-border commerce, checkout, and merchant solutions. It also noted that the company's core business contributed 73.4% of FY26 revenue and grew at a 17% CAGR, while emerging businesses grew much faster at 52.6% CAGR, accounting for 26.6% of FY26 revenue.Aditya Birla Money Research believes Shiprocket can benefit from structural trends such as rising e-commerce penetration, MSME digitisation, D2C adoption, expanding cross-border trade, and India's recently signed free trade agreements. At Rs 97, it values the IPO at around 3.6x FY26 EV/Sales, which it considers attractive relative to comparable platform peers.BP Wealth: SubscribeBP Wealth has also assigned a 'SUBSCRIBE' rating. The brokerage sees Shiprocket as well positioned to benefit from India's favourable e-commerce environment and the growth of direct commerce. It highlighted the company's 24% revenue CAGR between FY24 and FY26, improving operating leverage, and increasing merchant wallet share.However, profitability remains a key monitorable. BP Wealth noted that the positive Rs 53 crore cash flow from operations in FY26 was supported partly by non-cash share-based payment expenses and favourable working-capital movements. Despite these considerations, the brokerage believes Shiprocket's market leadership, asset-light model, and long-term growth prospects provide a credible path towards sustainable profitability.Geojit: Subscribe for Medium- to Long-Term InvestorsGeojit Equity Research has also recommended a 'Subscribe' rating, particularly for medium- to long-term investors. At the upper price band, Geojit estimates Shiprocket's valuation at around 3.6x FY26 EV/Sales on a post-issue basis, which it considers a discount to a listed peer.The brokerage highlighted Shiprocket's diversified platform spanning logistics, fulfilment, cross-border commerce, marketing, and financial services. Its asset-light, technology-driven model is seen as supportive of scalability and efficiency, while the use of IPO proceeds for debt reduction could help improve profitability.(Disclaimer: Recommendations, suggestions, views, and opinions given by the experts are their own. These do not represent the views of Economic Times)