…Inside feud that turned family trust into court battles
Peter Okoye has turned the intense public attention on his ongoing family dispute into measurable commercial success for his clothing line. In a post on X on 9 August 2026, the singer known as Mr P announced that nearly 3,000 units of the red ZR cap he wore throughout his multi-part Instagram video series had sold within seven days.
At a retail price of N20,000 each, the reported figure places sales for Zipp Republic at more than N60 million in that short window, with orders still arriving. He described the response as unexpected and asked customers for patience while the brand worked to fulfil every request. The post also signalled plans to expand into gym wear, sportswear and possible children’s items.
The red cap became a visual constant in the videos Peter released in early August, videos in which he detailed alleged financial irregularities involving his brothers Jude and Paul Okoye and the companies linked to the P-Square brand.
Viewers watching the series repeatedly for more than a week saw the same branded accessory, creating an immediate association between the story and the product.
