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Ahmed Farah, Executive Director, EABC ‎ at the CEOs - Trade & Investment Roundtable on August 11, 2026 [Elvis Ogina, Standard]

Business leaders and investment experts have called for urgent reforms to remove barriers to trade and investment in East Africa.

They warn that the region risks losing billions in economic opportunities unless member states improve implementation of regional agreements.

Speaking at the CEOs–Trade & Investment Roundtable Kenya Edition on Tuesday, East African Business Council (EABC) Executive Director Ahmed Farah said the East African Community (EAC) should be viewed as a major growth frontier for Kenyan businesses.