Citi Expands Customer Engagement and Commerce Media Capabilities With Addition of Kard

Highlights:

Kard’s commerce media and rewards platform will help Citi deliver more personalized credit card rewards and offers for customers and create new engagement opportunities for merchants

The proposed acquisition aims to combine Citi’s scale with Kard’s technology, talent and brand relationships to enable a superior consumer and merchant experience

This move will advance Citi’s Investor Day priorities and further strengthen its commerce ecosystem strategy

Citi Expands Customer Engagement and Commerce Media Capabilities With Addition of Kard

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