Billboard Brasil has announced the winners of the first national edition of the Power Players, the prestigious list that for over a decade has highlighted the professionals driving the global music industry forward. A total of 50 individuals from various sectors of the industry are being honored at a ceremony on Thursday (Aug. 13) at Hotel Unique in São Paulo.
At 70 years old, Luiz Oscar Niemeyer receives the top recognition on the first Brazilian edition of Power Players after four decades of work in music entertainment. He served as general coordinator of the first Rock in Rio in 1985 and has led historic projects such as Paul McCartney’s show at Maracanã Stadium, which drew 184,000 people and earned a spot in the Guinness Book of World Records. He currently leads Bonus Track, the company behind the Todo Mundo no Rio platform, alongside Luiz Guilherme Niemeyer.
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The honorees were selected through an independent editorial curation by Billboard Brasil, taking into account each professional’s relevance, recent work and impact on the music production chain. The selection also reflects the market’s diversity, representing different sectors, including record labels and distributors, streaming and digital platforms, radio and media, show and festival production, artist management, copyright, and the new creator economy.
