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The fourth season premiere of Ted Lasso was, in fact, highly anticipated, based on Nielsen’s streaming ratings data.
The series’ return, three-plus years after its last episode, set a premiere window viewing record for Apple TV. Based on early data from Nielsen, Ted Lasso drew 296.6 million minutes of viewing time on Aug. 4 and 5. About 200 million of those minutes came on Aug. 5, making Ted Lasso the No. 1 streaming series in the United States that day.
The 296.6 million minutes for season four’s launch window is substantially higher than the previous record for an Apple TV season or series debut — which was held by season three of Ted Lasso in 2023 at 215.1 million viewing minutes.
Streaming numbers for the full week of Aug. 3-9 won’t be available for several weeks. Based on its premiere day performance, however, Ted Lasso seems all but certain to rejoin the top 10 charts. (A change to Nielsen’s Streaming Content Ratings on Aug. 7 allows for easier parsing of daily viewing totals.)
