A large plume of smoke rises over Wildberries logistics facilities in St. Petersburg, Russia on July 24, 2026. (Stringer / Anadolu / Getty Images)For more than a year, Ukrainian drones have struck Russian oil refineries and military-industrial facilities with remarkable consistency. Yet nothing seems to have rattled ordinary Russians quite like drones hitting "Russian Amazon" — Wildberries, shattering the sanctuaries that housed their eagerly awaited online orders.Beginning on July 18, Ukrainian forces launched a sustained campaign against the company's logistics network.The first strikes hit distribution hubs in Elektrostal and Kotovsk, near Tambov. Two days later, drones reached Koledino outside Podolsk, followed by facilities in Krasnodar and Nevinnomyssk on July 22. The campaign then expanded to warehouses in Voronezh Oblast, Shushary and Utkina Zavod near St. Petersburg, as well as Simferopol in occupied Crimea, before moving on to Ryazan, Penza, Sarapul, Perm, Volgograd, Zelenodolsk, and Samara by early August.According to UNITED24 Media's estimates, Ukrainian drones have disabled around 16 of Wildberries' 26 main logistics hubs — nearly two-thirds of the network. Among Russia's largest warehouse complexes, roughly half of the total floor space has reportedly been destroyed or damaged.Wildberries is Russia's largest marketplace: it accounts for 52% of all online orders in the country; its founder, Tatyana Kim, is the richest woman in Russia.