PremiumChris KeallTechnology Editor/Senior Business Writer·NZ Herald·13 Aug, 2026 05:00 PM4 mins to readSterling founders Ludwig Wendzich (left) and Nik Wakelin.Sterling founders Ludwig Wendzich (left) and Nik Wakelin.If you buy Sterling’s $1500 per month robot accountant service, its first onboarding step is to send a human accountant to your office to shadow you.“We have some folks on the team who have this really interesting new role called ‘forward-deployed accountants’,” co-founder and chief executive Nik Wakelin says.
'Marshmallow on a steel skeleton' – AI start-up raises millions from early Trade Me, Xero backers
The founders say they drew inspiration from their wives' accounting experience.
75 words~1 min read
