Los Angeles —
Influencers have been flooding social media this summer with videos of short wait times at Disney parks. In June, one content creator recorded a relatively empty Disneyland while noting the absent daytime crowd.
“It’s the middle of summer, the weather is perfect and the park is not crowded,” said Kel Warner, who posts at @themeparkmomlife.
Then came the twist: Revenue for Disney parks and cruises in the most recent quarter rose 10% from the year before, the strongest increase in two years. Global parks attendance grew 4% from last year, per-guest spending increased and even the occupancy of the company’s domestic resort hotels hit a whopping 91%.
The short wait times, it seems, were a red herring.











