In 2026, Unitree Robotics’ headquarters has become something of a tourist attraction even by the standards of Hangzhou, one of China’s most popular travel destinations.
Tour groups appear all year round, posing for photos outside the entrance with banners stretched between them. Unitree’s official showroom occasionally opens slots to individual visitors, but at peak times, reported waits can exceed a month. So many third-party agencies began charging customers for tours while claiming to be official partners that Unitree posted a prominent notice stating that it does not offer paid visits.
New residential developments nearby began marketing themselves as homes for the “new Unitree elite of Hangzhou.” One oft-repeated claim was that after Unitree went public, each of its early employees would be able to buy an apartment in Hangzhou’s Binjiang district.
Even small details about CEO Wang Xingxing drew attention. He wore black suit trousers without a belt. After an interview, he clasped his hands in a gesture some observers compared with Tim Cook’s. His forceful signature also attracted commentary about his personal style. Online, people even debated his MBTI type: INTP or INTJ?
That enthusiasm spread from the public to the capital markets, reaching a peak this summer.
