In the in-home segment, Parle was followed by Britannia, Amul, Clinic Plus and Surf Excel in the top five rankings. Balaji inched up to the top ten for the first time.
Parle Products has retained its position as the most chosen in-home FMCG brand for the 14 th consecutive year, while Britannia topped the out-of-home rankings, according to the Annual Brand Footprint India 2026 report released by Worldpanel by Numerator.The rankings are based on Consumer Reach Points (CRP), a measure combining how many consumers buy a brand and how often they do so over a calendar year.in-home segmentIn the in-home segment, Parle was followed by Britannia, Amul, Clinic Plus and Surf Excel in the top five rankings. Balaji inched up to the top ten for the first time. Rin returned to the top 25 rankings after two years while Campa registered the steepest jumps in the in-home segment, it added.In the out-of-home segment, Britannia was followed by Balaji , Haldiram’s , Cadbury and Amul in the top five rankings. The report noted that Amul broke into the Top 5 for the first time. Strong performers in this segment included A-One, Kitkat and Crax.K Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator said, “Consumer choice remains the most reliable test of a brand’s strength and Brand Footprint has captured that reality for over a decade. But rankings alone don’t tell the full story, Consumer Reach Points (CRPs) do. CRP measures two things together: how many households buy a brand, and how often they come back to it.”“This year, those two forces moved differently across categories. Dairy brands, for instance, aren’t especially high on penetration, but rising purchase frequency alone pushed their CRPs up. Large and mid-sized brands saw strong CRP growth, but only about half of smaller brands managed to grow theirs at all- a sign that turning visibility into repeat, reliable choice is getting harder,” he added.Published on August 13, 2026
