How a simple scale app accidentally became a pet photo social network

Hi, it's Kei. The solo developer from Japan who keeps writing about her apps like they're her children. Because they kind of are.

If you've been following along, you know the story so far: I built apps, nobody used them, I cried about it on Medium, and then some very kind strangers on the internet gave me advice. I rebuilt all my screenshots. I kept going.

Today I want to tell you about the weirdest thing that's happened in my two years of indie development.

I built a pet weight tracker. I updated it obsessively for months. And somewhere along the way, it stopped being a weight tracker entirely.