FEMSA is scaling Bara, its hard-discount chain of about 700 stores that is growing faster than OXXO, with 100 new stores planned in Tamaulipas state.
Mexico · Retail
Key Facts
Store count Bara operates in 8 states with roughly 700 stores, about half concentrated in Guanajuato.
Expansion plan 100 new stores in Tamaulipas with investment up to 1,780 million Mexican pesos (about US$104 million) and 2,400 jobs.
Growth rate Bara is growing faster than OXXO, though OXXO remains far larger in total scale.
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