A Facebook message is displayed on a mobile phone, as Meta begins blocking new sign-ups for anyone under 16 in Australia (file photo)
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REUTERS/Hollie Adams
Meta Platforms Inc. says it has removed access to more than 7,50,000 Instagram and Facebook accounts in Australia believed to belong to people under 16 since it began complying with the country’s landmark youth social media ban last year.The figure includes more than 5,00,000 accounts Meta removed before the law came into effect in December, along with those it has shut down since, the company said Thursday. That includes 4,62,000 Instagram accounts and 2,94,000 Facebook accounts. “Enforcement is ongoing, and these numbers will continue to grow,” the Menlo Park, Calif. company said. Meta reports details on its enforcement to the Australian government and provides updates to be transparent with the public, it said, adding that it uses AI-powered detection and other measures. Regulators, parents and academics have been looking for early signs of how Australia’s new rules might be working — or not. The regulations, which came into effect in December, mandate that the likes of Meta, Snap Inc. and ByteDance Ltd.’s TikTok prohibit under-16s from holding accounts or face fines. The rules were driven by fears over the effects of social media on children. While more than two dozen countries have enacted their own bans or are considering similar restrictions after Australia’s move, many Australian children have found workarounds or simply haven’t hit age checks. A report last month by Australia’s online safety regulator, known as eSafety, said the ban had led to only a marginal reduction in underage users in the first three months of its implementation. It found the proportion of under-16s who reported using a social media platform in March was 81.5%, down from 85.9% before the law took effect.“The primary reason children continued to hold age-restricted social media accounts at three months appeared to be ineffective implementation of age assurance measures,” eSafety said.About 38% of children ages 10 to 15 who held accounts on Instagram said the reason they were still on the platform was that it had not yet asked them to verify their ages, the report said. For Facebook, the figure was roughly 28%. Children using other platforms reported similar figures.A Meta spokesperson didn’t immediately respond to a request for comment on how many under 16s it believes may still have Instagram or Facebook accounts in Australia, or on the eSafety report’s findings. eSafety’s commissioner didn’t immediately respond to a request for comment on Meta’s update.More stories like this are available on bloomberg.comPublished on August 13, 2026
