Madeleine SpeedAug 13, 2026 – 2.47pmLondon | The chief executive of jewellery maker Swarovski said the popularity of cheaper, lab-grown diamonds meant that women now buy gems for themselves in a trend he described as “endearing and encouraging”.Lab-grown options were “enabling self-purchase for women”, compared with traditional mined diamonds, “where in most instances it was a man offering a ring to a woman”, Swarovski chief Alexis Nasard said.Financial TimesSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Women buy their own diamonds now, says global jewellery boss
Cheaper, lab-grown stones are “enabling self-purchase for women”, according to the chief executive of Swarovski.
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