Starting a company looks like an act of radical openness to change.
You leave the predictable job. You reject the conventional path. You choose uncertainty over stability and build something that does not exist yet.
Founders, from the outside, look unusually comfortable with change.
Then something strange happens.
Months later, the same person who overturned their life to start a company can become deeply resistant to changing the product, switching markets, abandoning a business model, or admitting that the original idea simply does not work.
