Lululemon launched an 80-liter bag for $248, drawing online mockery over its massive size; The company says it was designed to carry everything from clothes and groceries to laundry, embracing the attention with a tongue-in-cheek marketing pitch Related TopicsThe giant bag that became a joke: Fashion giant Lululemon has launched a new product — an 80-liter bag selling for $248. While the company posted a special explanation on its official website under the headline "Why We Made This," users mocked its enormous capacity and suggested things that could be done with a bag this size.The company said the bag, called the "Big-Ass Bag 80L," was created to meet a need: "Why pack one outfit when you can pack them all? Haul clothes, groceries or laundry in style with this massive shoulder bag that has padded straps for comfort."Fashion giant Lululemon has launched a new product — an 80-liter bag selling for $248 (Photo: Lululemon's official website)One review on the official website read: "IBigger than my fuel tank. So excited to have a jerry can that fits my style. 80 liters is bigger than the fuel tank in my car. Can't wait to not have to stop for gas on my next road trip!"Another reviewer wrote: "My mother was always able to fit and carry her whole life in her purse; now she will be able to carry my dad's, my sister's, and my whole life in this!"In a TikTok video posted over the weekend and shared by USA Today, a content creator from "The Haul Report" crawled into the bag and managed to fit almost her entire body inside it. "This would work as a security system. You could actually hide in the bag if you had somebody break into your house. Just crawl into this bag.""Another user said she tried to take it on a flight but faced resistance: "The airline wouldn't let me count it as a personal item, even though it barely fit a week's worth of clothes and shoes, plus my cat."Many of the reviews continued to poke fun at the bag's monstrous size. "I can only fit two of my five kids in this bag, but I need all of them so I can get places faster. But overall, it's pretty good when I use it," one 2-star review said. "Runs really small ... wish it was bigger," a 3-star review said.In response to the three-star review, Lululemon's customer support team replied with humor: "New assignment: Make the bag even bigger"A test conducted by E! News found that the bag can easily hold 24 industrial rolls of toilet paper, 375 apples or 12 large rolled-up beach towels.The paradox is that the bag itself is so enormous that it comes with another, smaller bag — a Mini Tote — whose sole purpose is to serve as a storage pouch for the large bag when it isn't being used.So is it a marketing gimmick or a real product? The answer is probably both. The product is made from high-quality materials, is water-resistant and features padded straps with silicone grips to keep it from slipping off the shoulder. It is marketed as a solution for extreme situations such as moving house, spending an entire day at the beach with the whole family or carrying a load of laundry and groceries all at once. At the same time, it's clear Lululemon knew exactly how much attention the name and size would generate — and was prepared for it.Comments