Facebook announced on Wednesday that it’s rolling out a standalone Creator Studio app, an AI-powered app that gives creators personalized tips to grow their audiences and new tools to engage with their communities. The official iOS rollout comes a few weeks after Facebook began testing the app with select creators.
Facebook’s AI creator assistant is built into the new app to provide creators with personalized recommendations based on their content style, performance, audience engagement, and goals.
Creators often have to sift through charts and dashboards to understand their performance, but with the AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Creators can also ask follow-up questions.
By giving creators access to the new Creator Studio app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. The company may also be trying to reduce its reliance on third-party tools like ChatGPT when it comes to content ideas and analyzing performance.
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