The Escalade is about to get even fancier. Sure, the Escalade name needs no sprucing up, as it's one of the most popular luxury vehicles on the planet. But the electric Escalade IQ is about to enter an entirely different realm of luxury, one typically reserved for the most prestigious automakers. Cadillac is now extending the "Curated by Cadillac" program, originally created for the $400,000 Celestiq, to the Escalade IQ. With it, customers can completely tailor their car in a way no Escalade customer has ever been able to before. It'll cost you, though. To enter the program, you have to pony up an additional $54,995.
Vehicle customization isn't anything new for the ultra rich. When Cadillac launched the Celestiq with this bespoke vehicle tailoring, giving customers the ability to choose from any sort of color, leather, or stitching they could dream of, some luxury customers were unfazed. Brands like Rolls-Royce, Bentley, and Aston Martin have long had such programs. And at the Celestiq's nearly half-million-dollar price tag, such programs are to be expected. But in an Escalade?
Photo by: Cadillac
The entry-level Escalade IQ will cost you $130,300 after all is said and done. That's a far cry from something like, say, the Bentley Bentayga's roughly $230,000 starting price. So even if you add the $54,995, you're still undercutting the Escalade IQ's main competition and getting all of the customization you desire.
