Known welcomes Jennifer Houston as SVP and first head of experiential

News

EXCLUSIVE: The fully integrated agency is doubling down on experiential as it strives to triple business in the category this year.

by Emma Thumann & Ivy Chan August 12 2026

Known has named Jennifer Houston as the SVP and head of experiential, a newly created role for the agency.

Aiming to expand its experiential presence, the fully-integrated agency brought on Houston for her decades of experience in the category. Houston previously worked at George P. Johnson Experience Marketing and GMR Marketing as the head of sports and sponsor entertainment and the global VP of growth and experiential marketing, respectively.