Pininfarina has spent nearly a century designing cars for some of the world’s top marques. It has also expanded beyond four-wheelers, penning yachts, trains, and residential towers. Now it’s putting its own, very distinctive spin on luxury homes.
The Italian design studio has teamed up with Miami builder Manny Angelo Varas and MV Group USA on a collection of six fully furnished single-family residences—the first in the U.S. to carry the Pininfarina name. Collection Sei Design by Pininfarina will be fully unveiled during Pebble Beach Concours d’Elegance weekend, as the firm celebrates the 60th anniversary of the Duetto, one of Alfa Romeo’s most iconic designs. The unveiling also comes in a milestone year for Pininfarina, which is marking 96 years of shaping some of the automotive world’s most recognizable designs.
Varas knows the branded-residence world well. He previously served as the owner’s representative on the first Armani residence in the U.S. and has built custom homes for clients including Lil Wayne and Rick Ross. But he says the idea here is less about putting an automaker’s name on a house and more about giving ultrawealthy buyers an alternative to the drawn-out custom-building process.
