⏳ Reading Time: 4 minutesMoneyfarm launched in the UK in 2016 and has grown steadily since, now managing over £7bn in assets. Along the way, we’ve strengthened our position through strategic partnerships and investment from major institutions such as M&G and Allianz.
Our purpose is to help more people improve their financial well-being by making personal investing simple and accessible through technology. Historically, this type of service was only available to people with substantial wealth, and it came at a high cost. Advisors often justified these fees by relying on jargon that could confuse and impress, rather than genuinely inform.
However, by combining technology with a human touch, we’ve removed many of these barriers. Our simple, intuitive app and web platform make it easier than ever to understand how your money is being managed – whether you’re using a Stocks and Shares ISA or exploring our wider range of products, such as pensions, Junior ISAs, General Investment Accounts, Cash ISAs, or even execution-only investing. Having easy and transparent access all in one place is a key part of our beliefs as we move closer to being a total wealth partner to our clients.
Over the past nine years, we’ve continued to expand and refine our offering. For example, we introduced our Cash ISAs and added US shares to our Share Investing universe. These developments are part of our broader ambition to become a true wealth partner – a place where people can manage all of their financial needs in one home. So if there’s anything more we can help with, please don’t hesitate to contact our friendly team.
