This week has seen conflicting reports on whether or not Apple has given up on its plan to launch a radical new iPhone design next year, which I’ll refer to as the iPhone 20 Pro for now.
An Apple analyst claimed that the company had found the task too challenging, while Bloomberg quickly said this isn’t true and that the design is on track to launch in 2027. Today sees new support for the latter view …
Conflicting reports
Former Apple design chief Jony Ive frequently referred to his long-term vision of the iPhone effectively becoming a single slab of glass, and the company is believed to be all-in on this idea well after his departure.
We’d already seen conflicting reports on the likely name of the new device. Some suggested that it would get a standalone name like the iPhone X and upcoming iPhone Ultra (maybe). Others said that it will simply be next year’s Pro model, and therefore called the iPhone 19 Pro. Yet others said that Apple would give a nod to the 20th anniversary of the device by skipping a generation in order to call it the iPhone 20 Pro.












