WTSL, the Silver Lake-backed firm led by Patrick Whitesell, has made a strategic investment in Alex Cooper’s Unwell media company.
The exact figure was not disclosed, but the funding values the business, which includes Cooper’s Call Her Daddy podcast and other media, at $500 million. The plan is to use the investment to grow the company, including through acquisition.
“Trust has become the ultimate distribution channel and seventy million women a month tune-into Unwell,” Cooper said. “We’re scaling on all fronts, combining nimbleness, social-first premium content, and our understanding of culture to serve this highly influential audience. With WTSL’s backing, the company is now also poised to accelerate our media platform’s growth through acquisitions and investments.”
WTSL, which is led by Whitesell and Jason Lublin with clients including Peyton Manning’s Omaha Productions, will also lend expertise and industry relationships. This is the first outside investment the company has taken, a person familiar with the matter tells The Hollywood Reporter. Unwell has been profitable for the past three years since it launched, this source says.
“Alex, Matt, and the team have demonstrated an exceptional ability to anticipate where audiences are headed and create entertainment experiences that resonate deeply,” Whitesell said. “The company’s growth, audience connection, and cultural relevance set it apart, and we believe Unwell is uniquely positioned to help define the present and future of media.”
