Mercedes-Benz anchors Monterey with a Future Classics Auction House.
A one-of-one 1938 Mercedes-Benz 540K Streamliner will lead the Pebble Beach Tour d’Elegance.
Mercedes-Benz opened a MANUFAKTUR Made to Measure Hub at its new studio in Beverly Hills.
The 1938 Mercedes-Benz 540K Streamliner leading the Tour d’Elegance. A near-twin of LeBron James’ personalized Mercedes-Maybach S 680 on the lawn. And a 1905 American Mercedes sharing space with the latest AMG hypercars. Mercedes-Benz is turning Pebble Beach Automotive Week 2026 into a rolling story about what its past and future collectors will care about.
Across Monterey Car Week, the brand leans into “future classics” while celebrating 140 years since the Benz Patent-Motorwagen. If you are trying to sort out what to see, when to see it, and how Mercedes-Benz stacks up against other big-name debuts, the Pebble Beach program shows where the brand wants to go next.
