Hyundai Motor Group Accelerates AI Transformation Across Its Business, Advancing Toward the Physical AI Era

Hyundai Motor Group Accelerates AI Transformation Across Its Business, Advancing Toward the Physical AI Era

PR Newswire

SEOUL, South Korea, Aug. 12, 2026

Hyundai Motor Group presents its Digital Transformation (DX) and AI transformation (AX) journey, key achievements and future vision, highlighting its preparation for the AI era and innovation across business functionsEstablishes the foundation for organization-wide AI transformation (AX) through transformed ways of working and a data-driven business environmentEnhanced collaboration and knowledge sharing across the organization, while building a global data foundation through the Global One Data PipelineExpands AI adoption across the organization through H Chat Pro and broad access to generative AI toolsDelivers AI-powered innovation across R&D, manufacturing and service operations to enhance productivity and customer valueShowcases applications including Crash Safety AI Assistant, AI Automated Recognition Service, E-FOREST: POLARIS and customer support solutionsPrepares for the Physical AI era by leveraging data and operational expertise across vehicles, robotics and manufacturingSEOUL, South Korea, Aug. 12, 2026 /PRNewswire/ -- Hyundai Motor Group (the Group) today shared its digital transformation (DX) and AI transformation (AX) journey, key achievements and future plans at the Hyundai Motor Group AX Achievement Showcase ('Beyond AI, Transforming the Way We Work') — held at its headquarters in Seoul.