Since the September 2024 market peak, FIIs have remained persistent net sellers, with cumulative outflows of $57 billion, including around $27 billion in CY26YTD.
After four straight months of heavy selling between March and June 2026, FIIs finally turned net buyers in July, investing $2.5 billion, their highest monthly inflow in the past 13 months.But one sector has remained firmly out of favour.
FMCG continued to see FII outflows every month this year, with July seeing an outflow of Rs 1,103, taking the total CY26 outflow to Rs 28,276 crore, according to NSDL data.
In fact, FMCG stocks have faced sustained foreign selling for the past 12 months, with FIIs pulling money out every month and taking the cumulative selling to $5.25 billion.The impact has been visible in stock performance.
Hindustan Unilever (HUL) shares have fallen 18% in one year, while ITC is down 34% and Dabur has declined 20%.







