Bershka, the trend-driven, contemporary, youth-oriented fashion brand operated by Spain’s Inditex Group, has entered the U.S. with its first permanent store.
The Bershka store, which opened Thursday, is located in the upscale Aventura Mall in north Miami, and signals the brand’s intentions to further its international expansion. Additional Bershka stores are expected to open in the U.S., initially in the Miami area and the South. Earlier this year, Bershka opened its first store in Brazil. The company operates more than 850 stores in 60-plus markets around the world, according to Inditex.
“Bershka has built a strong connection with U.S. customers over many years through bershka.com, and the opening of our first U.S. store at Aventura Mall marks an important milestone for the brand,” Dilip Patel, president of Inditex USA, said in a statement. “This launch reflects Inditex’s selective growth strategy in action and our confidence in the opportunities we see in this market.
“Bershka’s growth in the U.S. will continue to play an important role in the group’s strategy as we continue to strengthen the depth of our brand portfolio and access to our fashion offering for customers across the market,” Patel added. “Miami is known for its unique culture, musical appreciation and being a place where social connectivity is praised. Naturally, we looked to Miami as the ideal place to introduce the in-store Bershka experience.”
