Platforms are changing their policies to reward creators with loyal communities over broad followings.
Illustration: Sarah Grillo/Axios
YouTube announced Monday it's doubling the watch-time threshold for new creators to qualify to earn money from ads and subscriptions.
Why it matters: Platforms are changing their policies to reward creators with loyal communities over broad followings, making it hard for influencers with big, passive followings to sustain their momentum.
Axios Media Inc., 2026
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