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The label, co-founded by Christian hip-hop artist Lecrae, will receive distribution from Exceleration Music's in-house distributor Redeye.
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Exceleration Music has signed a strategic partnership with Christian hip-hop label Reach Records, home to artist and label co-founder Lecrae, Jackie Hill Perry and more.
Through Exceleration’s in-house distributor Redeye Worldwide, the Atlanta-based Reach will receive global physical and digital distribution as well as marketing services to support its global expansion while retaining its “creative and operational independence,” according to a press release. The deal will extend Reach’s physical music business, expanding to retailers and direct-to-consumer channels globally. The agreement covers music released from 2026 onwards.
