A brochure detailing the sale of Leicester City and all its assets has been sent to potential investors.Global investment bank Citigroup has drafted the brochure, seen by The Athletic, titled Project Lineup, which details Leicester’s assets, including its women’s team, academy, King Power Stadium and the £100million Seagrave training base they moved to five years ago.Belgian sister club OH Leuven is also featured in the list of assets available.A source close to the process, speaking anonymously to protect relationships, has told The Athletic that the Srivaddhanaprabha family, Leicester’s owners, are looking for $300m (£222m) for the entire portfolio, but a deal is more likely to be done at closer to $200m (£148m) due to the club’s recent drop into League One — English football’s third tier — and heavy recent losses.Over the last four accounting reports since 2021, Leicester have recorded losses of £92.5m, £89.7m, £19.4m and most recently £71.1m as the club has slipped from the top eight of the Premier League to suffer three relegations in the last four years.Despite the club’s recent troubles, it is expected to attract interested parties because of extensive assets, which also include the Belvoir Drive training ground now used by the women’s team and the land the club acquired for £11.6m outside King Power Stadium that was earmarked for development as part of a stadium expansion plan.The plans were shelved after Leicester’s relegation from the Premier League at the end of the 2022-23 season.The property portfolio is valued at £204m, as of 2025, broken down into the stadium’s £74m valuation, Seagrave at £121m and Belvoir Drive at £9m.To attract potential investors, Project Lineup details Leicester’s successes throughout its history but more importantly since the Srivaddhanaprabha family and parent company King Power International bought the club for around £35m from Milan Mandaric in 2010. This includes the 2016 Premier League title and the club’s first FA Cup triumph in 2021.Leicester offered no comment on the distribution and contents of the brochure when approached by The Athletic.Happier times in Leicester as they celebrate winning the Premier League in 2016 (Adrian Dennis/AFP via Getty Images)‘Most successful club in EFL history’The brochure emphasises that Leicester is one of only five clubs to have won all three major domestic trophies since 2000.It adds that Leicester are “the most successful club in EFL history” and “the third largest English city with only one club … deeply embedded in Leicester’s fabric with a dynamic, broad-based and highly loyal fanbase.”Leicester are said to be “well-positioned for promotion” and represent “a rare opportunity to acquire a club with an excellent track record of winning promotions to higher divisions.”In the brochure, OH Leuven are described as “an established and synergistic collaboration with Leicester City. Multi-club ownership structure offers distinct advantages across talent development, recruitment and analytics.”Leicester’s category one academy with a proven record for developing talent, and the graduates that have been sold for more than £250m over the last five years, is also detailed to entice interest.Fan unrest has grownDespite the decade-long success under the current owners, the last four seasons have seen a stark decline on and off the pitch and fan unrest has grown. Initially it was mainly directed at director of football Jon Rudkin but over the last two seasons the ire of the fans has been directed at the ownership, with some calls for them to sell the club.There have been repeated fan protests for King Power to sell the club (Michael Regan/Getty Images)Only in January this year, chairman Aiyawatt Srivaddhanaprabha, known as Khun Top, reaffirmed his commitment to the club and pledged to carry on the vision of his late father, Khun Vichai, who died alongside four other people in a helicopter crash outside King Power Stadium in 2018.A memorial garden now stands on the crash site and a statue of Khun Vichai has been erected outside the stadium on Filbert Way.“The first day I came in (August 12, 2010) with my father, we made plans. We loved football and we loved the club. I still feel every bit the same,” he said.“I’m very passionate about football and I said in my first interview, when I was 25, that I wanted to be in this for the long term.“Selling the club is not the way to exit anyway. I have to make sure that I complete everything that I did here before I want to leave. Now I need to make sure the club is in a good place.“Then, if some prince comes in and the club can be like Manchester City, for example, maybe yes, but I am sure that is a long, long way away. I still love it here. I want to make sure the club is successful again.”It was thought the emotional connection to Khun Vichai would make the family determined to restore Leicester back to the Premier League before they decided to end their relationship but now, they have decided it is time to sell the club and its assets.
Leicester City valuation sent to potential investors as King Power look to sell assets
The club's owners are looking for $300m (£222m) for the entire portfolio, but a deal is more likely to be done at closer to $200m (£148m).








