Connaught Plaza Restaurants Pvt Ltd (CPRL), which operates McDonald’s outlets in the the northern and eastern regions of the country, aims to rapidly ramp up its footprint with over 500 stores in the next 2-3 years. Riding on the growing traction for coffee consumption, the company is also rapidly scaling up the presence of its sub-brand McCafe, which is the in-store beverage offering of global major McDonald’s.
Anant Agarwal, Vice-Chairperson, CPRL (McDonald’s India- North & East), told businessline: “At the beginning of the year, we had close to 300 stores. Our endeavour is to take this count to over 500 stores in the next 2-3 years. While Tier-1 towns and metros are important, we also get huge demand in Tier-2 and Tier-3 towns for us to open our stores. Also, our aim is to add a lot of new stores on highways and tourism destinations. We are focussing on catering to the emerging catchments and micro-pockets across States.”
new trends
The expansion also comes at a time when the QSR chains have been witnessing an uptick in same-store sales growth and consumption recovery in the past few quarters. Also, QSR chains are witnessing the emergence of new consumption occasions such as late-night ordering among others.
