RIYADH: The Cultural Development Fund has launched the Nama’ Incentives program and its first initiative, “AI Incentives for Cultural Projects.”
The initiative offers micro, small and medium-sized enterprises financial incentives of up to SR500,000 ($133,000) to encourage the adoption or development of artificial intelligence technologies to support projects across the cultural sector.
The Nama’ program, established in partnership with the Quality of Life Program, a key component of Saudi Vision 2030, the Ministry of Culture and the Saudi Data and AI Authority, aims to help businesses in the cultural sector harness the power of AI to develop innovative products and services, while strengthening the ability of the sector to grow, compete, and generate lasting economic and social value.
It targets six core areas: creativity and production; heritage and asset preservation; content and knowledge development; cultural experiences and engagement; cultural project management and operations; and governance and intellectual property. Through these, it seeks to spur innovative solutions across the cultural value chain and accelerate the digital transformation.
The launch of the program on Monday coincides with Saudi Arabia’s “Year of AI,” and builds on an agreement between the Ministry of Culture, the Cultural Development Fund and SDAIA that aims to accelerate the adoption of advanced technologies, foster innovation, improve operational efficiency and competitiveness, and drive the development of cultural products and services to meet future demands.
