Google is testing a new homepage that buries the search button for AI

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Ripple effect: Just like any other big tech corporation these days, Google is investing massive sums in turning AI into a new money-printing machine. The actual results are still not there, and the company might be willing to test its users' tolerance to make an even more mainstream business out of Gemini.

Google first introduced AI Mode in March 2025, explaining that the experimental feature would bring more Gemini-based capabilities to its traditional Search experience. About a year later, Mountain View could be ready to go all-in on AI, chatbots, and AI agents, having already swallowed up traditional web content, the advertising business, and the free web browser market.

As spotted by Search Engine Watch, Google's latest "experiment" is a new Search homepage shown to users who have not signed into their Google Account. The new page encourages netizens to use more Google AI services, pushing traditional web search queries into the background.