KBB’s first-half 2026 Brand Watch shows hybrid consideration at 22% versus EVs at 10%.
Non-luxury SUV consideration reached a record 71% while sedans fell to 25%.
Toyota places five hybrids among the top 10 most-considered electrified vehicles in KBB’s list.
Hybrid SUVs are no longer the quiet middle ground between gas and full electric. Kelley Blue Book’s latest Brand Watch data for the first half of 2026 shows hybrids grabbing far more shopper attention than EVs, with SUVs sitting firmly in the driver’s seat of that shift.
That same snapshot has non-luxury SUVs setting a new record for consideration while sedans sink to a new low. If you’re cross-shopping an electric SUV against a hybrid, it helps to understand how price, fuel economy, and day-to-day convenience are steering a lot of buyers toward hybrids right now.
