Somewhere around install #80, I stopped checking my Chrome Web Store dashboard every day. Not because I'd lost interest — because the number that mattered wasn't installs anymore, it was this one: 10 active users.

Out of 101 people who installed Goat Alert, roughly 20 uninstalled it outright, and most of the rest just... quietly stopped using it. No uninstall, no feedback, no bug report. They just went dark.

That's a rough number to sit with when you built the thing yourself. But it's also the most useful number I have, because it's telling me something installs never could: the idea works well enough to get a "yes," and not well enough to get a "keep."

Here's what I think is actually happening.

Goat Alert does one thing: it notifies you at a random interval, and if you ignore it for 60 seconds, a goat sound plays. That's funny for the first three, maybe five times. Then it becomes exactly what any repetitive notification becomes — noise you've learned to dismiss on reflex, or annoying enough that you just turn the extension off.