Chrysler Uses Pacifica Concepts To Court Younger Van Buyers
Dealer-Style Blacked-Out Build With Lowered Stance
VANkulture Collaboration Adds Aero Kit, Coil-Overs, And Big Brakes
Chrysler is leaning into the custom van scene with two Chrysler Pacifica concepts shown at this year’s Roadkill Nights Powered by Dodge in Pontiac, Michigan. The pair takes the 2027 Pacifica in two directions: one with subtle factory tweaks, the other a full enthusiast-style build created with minivan community VANkulture.
Both concepts are based on the Pacifica minivan, which Chrysler calls America’s best-selling and most awarded in the segment. The company points to growing interest from younger buyers, with Gen Z and Millennial minivan customers up 143 percent over the past 10 model years and US retail minivan sales projected to grow 18 percent over the next five years.
