In 2020, a record 47.3 million TVs were shipped to U.S. retailers, according to the Consumer Technology Association. Best Buy executives hope now is the time consumers who bought those TVs will upgrade, as the retailer estimates the average upgrade cycle to be about five to seven years.Best Buy is pushing a new generation of RGB LED TVs, hoping that customers will find the technological improvements convincing enough to make an upgrade. The company said in June it had introduced the new TVs to stores and is the only national retailer to carry such TVs from Samsung, LG, Sony, TCL and Hisense — though this excludes manufacturers’ websites and regional retailers.
Best Buy said that by “combining thousands of precision dimming zones with dedicated red, green and blue LEDs,” the TVs can produce nearly 76% of colors the human eye can see, creating more lifelike images; are the brightest TV screens on the market; have great picture quality from different viewing angles; and are sharper and more detailed through AI-processed upscaling.
“We saw this as the first major upgrade to television screens since OLED, which launched almost 13 years ago,” Blake Hampton, svp and chief merchandising officer at Best Buy, told Modern Retail.
